Full Job Description
Unlock Your Potential as a Digital Content Strategist
Company Overview
Welcome to Innovative Tech Solutions, a leader in the digital marketing landscape and a top revenue company recognized nationally for our cutting-edge digital strategies. Located in the heart of Portage, Michigan, we are committed to fostering creativity and innovation. Our collaborative atmosphere encourages professional growth and empowers our team to deliver engaging and impactful content experiences that resonate with our audience.
Job Title: Digital Content Strategist
As a pivotal member of our marketing team, the Digital Content Strategist will play a key role in shaping our brand’s digital presence. We are looking for a dynamic individual who can blend storytelling with strategic thinking to drive results. You will create, curate, and manage digital content across a variety of platforms, ensuring consistency, coherence, and alignment with our overall business objectives.
Key Responsibilities
- Develop and implement an overall digital content strategy that aligns with the company's business goals.
- Create engaging and relevant content tailored to various digital channels including websites, social media, email newsletters, and blogs.
- Collaborate with cross-functional teams, including marketing, design, and product, to enhance the effectiveness of digital campaigns.
- Analyze and report on content performance metrics and optimize strategies based on data-driven insights.
- Stay updated with industry trends and best practices to ensure our digital content remains innovative and competitive.
- Manage relationships with external content writers, agencies, and collaborators to ensure high-quality content production.
- Monitor and enforce brand guidelines to maintain a consistent voice and style across all digital assets.
- Lead SEO initiatives by conducting keyword research and aligning content with top-ranking strategies.
- Conduct regular audits of existing content to ensure that it remains relevant, optimized, and effective.
- Foster engagement and community management through social listening and responding to audience feedback.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital marketing or content strategy roles.
- Proven track record of managing and executing content strategies that drive engagement and conversions.
- Strong understanding of SEO and web traffic metrics.
- Excellent writing, editing, and communication skills.
- Proficiency with content management systems (CMS) and analytics tools (Google Analytics, SEMrush, etc.).
- Creative mindset with a keen eye for design and detail.
- Ability to work independently and collaboratively within a fast-paced environment.
- Familiarity with social media platforms and digital marketing tools.
Why Join Us?
At Innovative Tech Solutions, we believe that our employees are our greatest asset. As our Digital Content Strategist, you will:
- Be part of a dynamic team that values collaboration, creativity, and innovation.
- Enjoy competitive compensation and benefits, including health insurance, retirement plans, and paid time off.
- Have opportunities for professional development and growth through workshops, conferences, and seminars.
- Work in a flexible environment, allowing for a great work-life balance.
- Contribute to meaningful projects that have a direct impact on our business and community.
Our Culture
Innovative Tech Solutions prides itself on maintaining a culture that values diversity, equity, and inclusion. We encourage varying perspectives and backgrounds to create a vibrant workplace that inspires creativity and innovative thinking. We understand that a diverse team drives better results, which is why we actively seek to build a workforce that reflects the communities we serve.
Application Process
If you are passionate about digital content and want to join our mission of delivering innovative marketing solutions in Portage, MI, we want to hear from you! Please submit your resume and a cover letter outlining your experience and vision as a Digital Content Strategist.
Equal Opportunity Employer
Innovative Tech Solutions is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants of all backgrounds to apply!
Explore Your Future with Us
The digital landscape is evolving, and so should your career. Join us at Innovative Tech Solutions, where your ideas and creativity can truly make a difference. Together, we can shape the future of digital content marketing.
Apply today and become a key player in our success story!